CTWA Analytics
CTWA (Click-to-WhatsApp) Analytics tracks the performance of your Click-to-WhatsApp ads — showing how many leads each ad generates, conversion rates, and which ads perform best. This report offers both a visual dashboard view and a traditional table view.
Screenshot: CTWA Analytics dashboard showing stats cards, charts, and ad performance cards
ctwa-dashboard.png
1. Go to Reports → CTWA Analytics
2. Set a date range (e.g., Last 30 Days)
3. Capture the full dashboard view with cards, charts, and ad grid
Save to:
2. Set a date range (e.g., Last 30 Days)
3. Capture the full dashboard view with cards, charts, and ad grid
Save to:
static/img/screenshots/reports/ctwa-analytics/ctwa-dashboard.pngSummary cards
Four cards at the top summarize your CTWA ad performance:
| Card | Color | What it shows |
|---|---|---|
| Total Ads | Indigo | Number of unique CTWA ads tracked |
| Total Leads | Green | Total leads generated from all ads |
| Conversion Rate | Purple | Overall conversion percentage across all ads |
| Avg. Cost/Lead | Orange | Average cost per lead (if cost data is available) |
View toggle
Switch between two views using the toggle at the top:
| View | Description |
|---|---|
| Dashboard (default) | Visual layout with charts, ad cards, and insights |
| Table | Traditional table format with sortable columns |
Dashboard view
The dashboard view provides a rich visual overview of your CTWA ad performance.
Top performer banner
A highlighted banner at the top showcases your best-performing ad:
- Ad headline
- Conversion rate percentage
- Total leads generated
Ad Performance Comparison chart
Screenshot: Bar chart comparing top 10 ads by total leads and conversion rate
performance-chart.png
1. Scroll to the Ad Performance Comparison chart
2. Capture the dual-axis bar chart showing top 10 ads
Save to:
2. Capture the dual-axis bar chart showing top 10 ads
Save to:
static/img/screenshots/reports/ctwa-analytics/performance-chart.pngA dual-axis bar chart comparing your top 10 ads:
- Blue bars — Total leads generated by each ad
- Green bars — Conversion rate for each ad
- X-axis — Ad headlines (truncated for readability)
Lead Status Distribution chart
Screenshot: Donut chart showing lead status distribution across all CTWA ads
status-donut.png
1. Scroll to the Lead Status Distribution chart
2. Capture the donut chart with status categories
Save to:
2. Capture the donut chart with status categories
Save to:
static/img/screenshots/reports/ctwa-analytics/status-donut.pngA donut chart showing how leads are distributed across statuses:
- Blue — New leads
- Yellow — Qualified leads
- Green — Converted leads
- Red — Lost leads
All Ads Performance grid
Screenshot: Grid of ad performance cards showing image previews, metrics, and status breakdowns
ads-grid.png
1. Scroll to the All Ads Performance section
2. Capture 3-4 ad cards with their metrics
Save to:
2. Capture 3-4 ad cards with their metrics
Save to:
static/img/screenshots/reports/ctwa-analytics/ads-grid.pngEach ad appears as a card showing:
- Ad image preview (or placeholder if no image)
- Headline and body text
- Total Leads count
- Conversion Rate — color-coded:
- Green: 20% or higher
- Yellow: 10% to 19%
- Red: Below 10%
- Status breakdown — New, Qualified, Converted, Lost counts in a grid
Click any ad card to see the individual leads it generated.
Insights & Recommendations
A panel with three dynamic insights based on your data:
- Image performance — Recommendation based on whether image-based ads outperform others
- Conversion rate — How your average compares to the industry benchmark (15–20%)
- Budget recommendation — Suggestions for your top-performing ad
Table view
Screenshot: CTWA table view showing ads with lead counts and conversion rates in sortable columns
ctwa-table.png
1. Switch to Table view using the toggle
2. Capture the table with several rows of ad data
Save to:
2. Capture the table with several rows of ad data
Save to:
static/img/screenshots/reports/ctwa-analytics/ctwa-table.png| Column | Description |
|---|---|
| Ad Headline | The ad's headline text |
| Ad Body | The ad's body text |
| Media Type | Type of media in the ad (Image, Video, etc.) |
| Total Leads | Number of leads generated |
| New | Leads in New status |
| Qualified | Leads in Qualified status |
| Converted | Leads that converted |
| Lost | Leads that were lost |
| Conversion Rate | Conversion percentage |
Sortable columns: Total Leads, New, Qualified, Converted, Lost, Conversion Rate.
Leads detail view
Click any ad (in either view) to see the individual leads generated by that ad.
Screenshot: Leads detail view showing individual leads from a specific CTWA ad with pagination
leads-detail.png
1. Click on an ad card or table row
2. Capture the leads list for that ad
Save to:
2. Capture the leads list for that ad
Save to:
static/img/screenshots/reports/ctwa-analytics/leads-detail.pngThe detail view shows:
- The ad headline at the top
- A paginated list of leads (10 per page)
- Lead details including name, phone, status, and creation date
- A Back button to return to the main CTWA Analytics page
Filters
| Filter | Options | Default |
|---|---|---|
| Date Range | Custom date picker with presets | Last 30 Days |
Click Apply to update the report, or Reset to return to defaults.
Tips
- Focus on green conversion rates — Ads with 20%+ conversion rates are your best performers. Study what makes them work and replicate the formula.
- Improve red-zone ads — Ads with below 10% conversion rate need attention. Consider changing the headline, image, or targeting.
- Check the insights panel — The automated recommendations provide actionable suggestions based on your actual data.
- Use both views — The dashboard gives you visual insights at a glance, while the table view is better for sorting and detailed comparison.
- Drill into leads — Click ads to see which specific leads they generated and track those leads through your pipeline.