Message Tracking
The Message Tracking report gives you a detailed breakdown of every message sent through EzPulze — how many were submitted, sent, delivered, read, and failed. The data is grouped by month, and you can drill down to see daily and even contact-level details.
2. Select the current year
3. Capture the stats cards and the monthly table
Save to:
static/img/screenshots/reports/message-tracking/message-tracking-overview.pngSummary cards
Six cards at the top summarize your messaging totals for the selected year:
| Card | What it shows | Subtitle |
|---|---|---|
| Submitted | Total messages submitted for sending | Total messages |
| Sent | Messages successfully sent to WhatsApp | % of submitted |
| Delivered | Messages delivered to the recipient's device | % of sent |
| Read | Messages opened and read by the recipient | % of delivered |
| Failed | Messages that failed to deliver (net failures, excluding successful retries) | % of submitted |
| Retriggered | Messages that were retried after failure | Retry success rate % |
Monthly table
The main table shows message statistics grouped by month:
| Column | Description |
|---|---|
| Month | Month name (e.g., "January 2025") |
| Sub | Submitted message count |
| Sent | Sent message count |
| Deliv | Delivered message count |
| Read | Read message count |
| Failed | Net failed messages (excluding successful retries) |
| Retry | Total retriggered (retried) messages |
| Sent% | Percentage of submitted that were sent |
| Deliv% | Percentage of sent that were delivered |
| Read% | Percentage of delivered that were read |
| Fail% | Net failure rate as percentage |
| Retry% | Retry success rate |
| Succ% | Overall success rate |
All columns are sortable. Large numbers use compact formatting (e.g., 1.2K, 3.5M).
Drill-down levels
The Message Tracking report supports three levels of drill-down, letting you go from a high-level monthly view all the way down to individual messages.
Level 1 — Monthly view (default)
Shows one row per month. Click any month to drill down.
Level 2 — Daily breakdown
2. Capture the daily breakdown table for that month
Save to:
static/img/screenshots/reports/message-tracking/daily-breakdown.pngShows one row per day for the selected month with the same columns as the monthly view. Click any day to drill down further.
Level 3 — Contact breakdown
2. Capture the contact-level table with expandable rows
Save to:
static/img/screenshots/reports/message-tracking/contact-breakdown.pngShows one row per contact for the selected day. Columns include:
| Column | Description |
|---|---|
| Contact | Contact name |
| Mobile | Phone number |
| Sub | Submitted messages to this contact |
| Sent | Sent messages |
| Deliv | Delivered messages |
| Read | Read messages |
| Fail | Failed messages |
| Sent% | Send rate |
| Deliv% | Delivery rate |
| Read% | Read rate |
| Fail% | Failure rate |
| Succ% | Success rate |
Expandable rows — Click a contact row to expand it and see each individual message sent to that contact.
Filters
| Filter | Options | Default |
|---|---|---|
| Year | Dropdown: 2020 to current year | Current year |
| Message Type | All, Interactive, Template | All |
Click Apply to update the report, or Reset to return to defaults.
Export
Click the Export button in the header to download the report as an Excel file. The export includes the summary cards and the current table data.
Tips
- Track retry success — The Retry and Retry% columns show how effective automatic retries are at recovering from failures
- Drill down to find issues — If a particular month shows high failure rates, drill down to the day level to identify when the issue occurred
- Use message type filter — Filter by "Template" to see only broadcast-style messages, or "Interactive" for conversational messages
- Watch the success rate — The Succ% column gives you a single number representing overall message delivery health