Template Examples & Use Cases

This page shows you real-world scenarios with visual WhatsApp previews. For each example, you'll see how the message looks on the customer's phone and exactly how to set it up in the portal.

1. Order Confirmation (Utility — Text)

When to use: A customer places an order and you want to confirm it immediately.

EzPulze Store

Order Confirmed! ✅ Hi Rahul Kumar, Your order ORD-78456 has been placed successfully. 📦 Items: 2 items 💰 Total: ₹1,299.00 📅 Expected delivery: 12 Feb 2025 Thank you for shopping with us!

10:30 AM ✓✓

🔗 Track Order

📞 Call Support

How to create this template:

Setting	Value
Name	`order_confirmation`
Category	Utility
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Order Confirmed! ✅` `Hi {{customername}},` `Your order {{orderid}} has been placed successfully.` `📦 Items: {{itemcount}}` `💰 Total: ₹{{totalamount}}` `📅 Expected delivery: {{deliverydate}}` `Thank you for shopping with us!`
Footer	`Powered by EzPulze`
Button 1	URL → `Track Order` → `https://yoursite.com/track/{{orderid}}`
Button 2	Phone → `Call Support` → `+91XXXXXXXXXX`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Rahul Kumar
`{{orderid}}`	ORD-78456
`{{itemcount}}`	2 items
`{{totalamount}}`	1,299.00
`{{deliverydate}}`	12 Feb 2025

2. Promotional Offer (Marketing — Image)

When to use: You want to announce a sale, discount, or special offer with an eye-catching image.

EzPulze Fashion

🖼️ Sale Banner Image

FLAT 50% OFF — Weekend Sale! 🎉 Hi Priya, Our biggest sale is LIVE! Get flat 50% off on all products this weekend. 🛍️ Use code: WEEKEND50 ⏰ Valid till: Sunday, 16 Feb Don't miss out — shop now!

11:00 AM ✓✓

🔗 Shop Now

Not Interested

How to create this template:

Setting	Value
Name	`weekend_sale_offer`
Category	Marketing
Language	English
Type	Image
Parameter Format	Named

Components to add:

Component	Content
Header	Image → Upload your sale banner
Body	`FLAT 50% OFF — Weekend Sale! 🎉` `Hi {{customername}},` `Our biggest sale is LIVE! Get flat 50% off on all products this weekend.` `🛍️ Use code: WEEKEND50` `⏰ Valid till: {{validtill}}` `Don't miss out — shop now!`
Footer	`Reply STOP to unsubscribe`
Button 1	URL → `Shop Now` → `https://yoursite.com/sale`
Button 2	Quick Reply → `Not Interested`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Priya
`{{validtill}}`	Sunday, 16 Feb

3. Shipping Update (Utility — Text with Buttons)

When to use: The customer's order has been shipped and you want to share the tracking details.

EzPulze Store

Your order is on its way! 🚚 Hi Arun, Great news! Your order ORD-90123 has been shipped. 🏷️ Courier: BlueDart 📋 Tracking ID: BD98765432 📅 Expected by: 14 Feb 2025

2:15 PM ✓✓

🔗 Track Shipment

How to create this template:

Setting	Value
Name	`shipping_update`
Category	Utility
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Your order is on its way! 🚚` `Hi {{customername}},` `Great news! Your order {{orderid}} has been shipped.` `🏷️ Courier: {{couriername}}` `📋 Tracking ID: {{trackingid}}` `📅 Expected by: {{expecteddate}}`
Button	URL → `Track Shipment` → `https://track.courier.com/{{trackingid}}`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Arun
`{{orderid}}`	ORD-90123
`{{couriername}}`	BlueDart
`{{trackingid}}`	BD98765432
`{{expecteddate}}`	14 Feb 2025

4. Appointment Reminder (Utility — Quick Reply)

When to use: Remind customers about an upcoming appointment and let them confirm or reschedule.

EzPulze Clinic

Appointment Reminder 🏥 Hi Meera, This is a reminder for your appointment: 👨‍⚕️ Doctor: Dr. Sharma 📅 Date: 15 Feb 2025 🕐 Time: 10:30 AM 📍 Location: Apollo Clinic, MG Road Please confirm your visit.

9:00 AM ✓✓

Confirm ✅

Reschedule 🔄

Cancel ❌

How to create this template:

Setting	Value
Name	`appointment_reminder`
Category	Utility
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Appointment Reminder 🏥` `Hi {{patientname}},` `This is a reminder for your appointment:` `👨‍⚕️ Doctor: {{doctorname}}` `📅 Date: {{appointmentdate}}` `🕐 Time: {{appointmenttime}}` `📍 Location: {{location}}` `Please confirm your visit.`
Button 1	Quick Reply → `Confirm ✅`
Button 2	Quick Reply → `Reschedule 🔄`
Button 3	Quick Reply → `Cancel ❌`

Variables to fill (examples):

Variable	Example value
`{{patientname}}`	Meera
`{{doctorname}}`	Dr. Sharma
`{{appointmentdate}}`	15 Feb 2025
`{{appointmenttime}}`	10:30 AM
`{{location}}`	Apollo Clinic, MG Road

5. Invoice / Receipt (Utility — Document)

When to use: Send a PDF invoice or receipt after a purchase or payment.

EzPulze Billing

📄 Invoice_78456.pdf

Payment Receipt 🧾 Hi Karthik, Thank you for your payment of ₹4,500.00. 📋 Invoice No: INV-2025-0456 📅 Date: 10 Feb 2025 Your invoice is attached above. Please keep it for your records.

3:45 PM ✓✓

How to create this template:

Setting	Value
Name	`payment_receipt`
Category	Utility
Language	English
Type	Document
Parameter Format	Named

Components to add:

Component	Content
Header	Document → Upload a sample PDF invoice
Body	`Payment Receipt 🧾` `Hi {{customername}},` `Thank you for your payment of ₹{{amount}}.` `📋 Invoice No: {{invoiceno}}` `📅 Date: {{paymentdate}}` `Your invoice is attached above. Please keep it for your records.`
Footer	`EzPulze Billing System`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Karthik
`{{amount}}`	4,500.00
`{{invoiceno}}`	INV-2025-0456
`{{paymentdate}}`	10 Feb 2025

tip

When sending this template, you can attach a different PDF each time — the document in the template is just a placeholder for WhatsApp review. Use the Change Media feature to update the default document if needed.

6. OTP Verification (Authentication)

When to use: Sending a one-time password for login, signup, or transaction verification.

EzPulze App

847291 is your verification code. Do not share this code with anyone.

4:22 PM ✓✓

📋 Copy Code

How to create this template:

Setting	Value
Name	`login_otp`
Category	Authentication
Language	English

Auto-configured by the system:

Component	Auto-generated content
Body	`{{1}} is your verification code.`
Security line	`Do not share this code with anyone.` (toggle ON)
Footer	`This code expires in 5 minutes.`
Button	`Copy Code` (auto-added)

Set the code expiration: 5 minutes

info

Authentication templates are the simplest to create. Just pick a name, category (Authentication), language, and set the expiration time. Everything else is auto-generated!

7. Product Showcase (Marketing — Carousel)

When to use: Showcase multiple products that customers can swipe through, each with its own image and action button.

EzPulze Fashion

👕

Classic Cotton Shirt Premium cotton, available in 5 colors ₹899 only!

🔗 Buy Now

👖

Slim Fit Jeans Stretchable denim, all sizes ₹1,299 only!

🔗 Buy Now

👟

Running Shoes Lightweight, breathable mesh ₹1,999 only!

🔗 Buy Now

How to create this template:

Setting	Value
Name	`new_arrivals_carousel`
Category	Marketing
Language	English
Type	Carousel
Parameter Format	Positional

Components to add:

Component	Content
Body	`Check out our new arrivals! 🛍️ Swipe to explore.`

Carousel Cards (add 3 or more):

Card	Image	Body Text	Button
Card 1	Upload shirt image	`Classic Cotton Shirt` `Premium cotton, available in 5 colors` `₹899 only!`	URL → `Buy Now` → product link
Card 2	Upload jeans image	`Slim Fit Jeans` `Stretchable denim, all sizes` `₹1,299 only!`	URL → `Buy Now` → product link
Card 3	Upload shoes image	`Running Shoes` `Lightweight, breathable mesh` `₹1,999 only!`	URL → `Buy Now` → product link

Remember

All carousel cards must have the same button structure (same number and type of buttons on each card). If Card 1 has a URL button, all other cards must also have a URL button.

8. Welcome Message (Marketing — Text)

When to use: A new customer signs up or opts in, and you want to greet them.

EzPulze Store

Welcome to EzPulze Store! 🎉 Hi Sneha, Thank you for joining us! We're thrilled to have you. Here's what you can do: 🛍️ Browse our products 💬 Chat with us anytime 🎁 Get exclusive offers As a welcome gift, enjoy 10% OFF on your first order with code: WELCOME10

12:00 PM ✓✓

🔗 Start Shopping

View Offers

How to create this template:

Setting	Value
Name	`welcome_message`
Category	Marketing
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Welcome to EzPulze Store! 🎉` `Hi {{customername}},` `Thank you for joining us! We're thrilled to have you.` `Here's what you can do:` `🛍️ Browse our products` `💬 Chat with us anytime` `🎁 Get exclusive offers` `As a welcome gift, enjoy 10% OFF on your first order with code: WELCOME10`
Footer	`Reply STOP to unsubscribe`
Button 1	URL → `Start Shopping` → `https://yoursite.com/shop`
Button 2	Quick Reply → `View Offers`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Sneha

9. Feedback Request (Utility — Quick Reply)

When to use: After a delivery or service, ask the customer for their feedback.

EzPulze Store

How was your experience? ⭐ Hi Vikram, Your order ORD-55678 was delivered on 10 Feb 2025. We'd love to hear your feedback! How would you rate your experience?

5:00 PM ✓✓

😍 Loved it!

😊 Good

😞 Not Happy

How to create this template:

Setting	Value
Name	`feedback_request`
Category	Utility
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`How was your experience? ⭐` `Hi {{customername}},` `Your order {{orderid}} was delivered on {{deliverydate}}.` `We'd love to hear your feedback! How would you rate your experience?`
Button 1	Quick Reply → `😍 Loved it!`
Button 2	Quick Reply → `😊 Good`
Button 3	Quick Reply → `😞 Not Happy`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Vikram
`{{orderid}}`	ORD-55678
`{{deliverydate}}`	10 Feb 2025

10. Abandoned Cart Recovery (Marketing — Image)

When to use: A customer added items to cart but didn't complete the purchase. Nudge them back.

EzPulze Store

🛒 Cart Reminder Image

You left something behind! 🛒 Hi Deepa, You have 3 items worth ₹2,450 waiting in your cart. Complete your purchase now and get free delivery! 🚚 Your cart will expire in 24 hours.

7:30 PM ✓✓

🔗 Complete Purchase

Maybe Later

How to create this template:

Setting	Value
Name	`abandoned_cart_reminder`
Category	Marketing
Language	English
Type	Image
Parameter Format	Named

Components to add:

Component	Content
Header	Image → Upload a cart reminder banner
Body	`You left something behind! 🛒` `Hi {{customername}},` `You have {{itemcount}} worth ₹{{cartvalue}} waiting in your cart.` `Complete your purchase now and get free delivery! 🚚` `Your cart will expire in 24 hours.`
Footer	`Reply STOP to unsubscribe`
Button 1	URL → `Complete Purchase` → `https://yoursite.com/cart/{{cartid}}`
Button 2	Quick Reply → `Maybe Later`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Deepa
`{{itemcount}}`	3 items
`{{cartvalue}}`	2,450
`{{cartid}}`	CART-9012

When to use: Showcase your menu categories, combo meals, or daily specials. Each card is one dish or combo the customer can swipe through and order directly.

Royal Biryani House

🍛

Hyderabadi Chicken Biryani Slow-cooked dum biryani with raita ₹349

🔗 Order Now

View Details

🥘

Paneer Butter Masala Combo With naan, rice & salad ₹279

🔗 Order Now

View Details

🍰

Dessert Special — Gulab Jamun Served warm, pack of 6 ₹149

🔗 Order Now

View Details

🥤

Mango Lassi Fresh mango, chilled & creamy ₹99

🔗 Order Now

View Details

How to create this template:

Setting	Value
Name	`restaurant_menu_carousel`
Category	Marketing
Language	English
Type	Carousel
Parameter Format	Positional

Body (above the carousel):

Check out today's specials from Royal Biryani House! Swipe to see our best dishes 🍽️

Carousel Cards (4 cards):

Card	Image	Body	Buttons
Card 1	Biryani photo	`Hyderabadi Chicken Biryani` `Slow-cooked dum biryani with raita` `₹349`	URL → `Order Now` + Quick Reply → `View Details`
Card 2	Paneer combo photo	`Paneer Butter Masala Combo` `With naan, rice & salad` `₹279`	URL → `Order Now` + Quick Reply → `View Details`
Card 3	Dessert photo	`Dessert Special — Gulab Jamun` `Served warm, pack of 6` `₹149`	URL → `Order Now` + Quick Reply → `View Details`
Card 4	Lassi photo	`Mango Lassi` `Fresh mango, chilled & creamy` `₹99`	URL → `Order Now` + Quick Reply → `View Details`

Carousel best practices

Use high-quality food photos — they drive more orders
Keep body text short — 2–3 lines max per card
Every card must have the same button layout (same types and count)
You can have up to 10 cards, but 3–5 cards work best for engagement

12. Real Estate Property Showcase (Marketing — Carousel)

When to use: A real estate agent wants to share multiple property listings with a prospective buyer.

HomeFinder Realty

🏠

3 BHK — Whitefield 1,450 sq.ft · East facing ₹85 Lakhs

🔗 View Property

Interested

🏢

2 BHK — Electronic City 1,100 sq.ft · Gated community ₹55 Lakhs

🔗 View Property

Interested

🏡

4 BHK Villa — Sarjapur 2,800 sq.ft · Private garden ₹1.8 Crores

🔗 View Property

Interested

How to create this template:

Setting	Value
Name	`property_listings`
Category	Marketing
Language	English
Type	Carousel
Parameter Format	Named

Body (above the carousel):

Hi {{customername}}, here are some properties matching your requirements in {{city}} 🏠

Carousel Cards:

Card	Image	Body	Buttons
Card 1	Property photo	`3 BHK — Whitefield` `1,450 sq.ft · East facing` `₹85 Lakhs`	URL → `View Property` + Quick Reply → `Interested`
Card 2	Property photo	`2 BHK — Electronic City` `1,100 sq.ft · Gated community` `₹55 Lakhs`	URL → `View Property` + Quick Reply → `Interested`
Card 3	Property photo	`4 BHK Villa — Sarjapur` `2,800 sq.ft · Private garden` `₹1.8 Crores`	URL → `View Property` + Quick Reply → `Interested`

info

For real estate, use actual property photos on each card. Customers are much more likely to respond when they can see the property visually.

13. Book an Appointment via WhatsApp Flow (Utility — Flow Button)

When to use: Let the customer fill in a form directly inside WhatsApp — pick a date, time, service, and book an appointment without leaving the chat.

SmileCare Dental

Book Your Dental Appointment 🦷 Hi Anitha, It's time for your regular dental check-up! Book your appointment in just a few taps — choose your preferred date, time, and dentist right here. Our available slots fill up fast, so book early!

9:30 AM ✓✓

📋 Book Appointment

How to create this template:

Setting	Value
Name	`dental_appointment_flow`
Category	Utility
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Book Your Dental Appointment 🦷` `Hi {{customername}},` `It's time for your regular dental check-up! Book your appointment in just a few taps — choose your preferred date, time, and dentist right here.` `Our available slots fill up fast, so book early!`
Footer	`SmileCare Dental Clinic`
Button	Flow → `Book Appointment` → Select your published Appointment Booking flow

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Anitha

What is a WhatsApp Flow?

A WhatsApp Flow is an interactive form that opens inside WhatsApp when the customer taps the button. The customer fills in fields (like date picker, dropdown menus, text inputs) without leaving the chat.

What the customer sees after tapping "Book Appointment":

┌─────────────────────────────┐
│   📋 Book Appointment       │
│                             │
│   Select Service:           │
│   ┌─────────────────────┐   │
│   │ Dental Check-up   ▼ │   │
│   └─────────────────────┘   │
│                             │
│   Preferred Date:           │
│   ┌─────────────────────┐   │
│   │ 📅 Pick a date      │   │
│   └─────────────────────┘   │
│                             │
│   Preferred Time:           │
│   ┌─────────────────────┐   │
│   │ Morning (9-12)    ▼ │   │
│   └─────────────────────┘   │
│                             │
│   Your Name:                │
│   ┌─────────────────────┐   │
│   │ Enter your name     │   │
│   └─────────────────────┘   │
│                             │
│   Phone Number:             │
│   ┌─────────────────────┐   │
│   │ Enter phone number  │   │
│   └─────────────────────┘   │
│                             │
│   [ Submit Booking ]        │
│                             │
└─────────────────────────────┘

Prerequisite

You must have a published WhatsApp Flow before creating this template. Go to the Flows section in the portal to create and publish a flow first. Only published flows appear in the button dropdown.

14. Customer Survey via WhatsApp Flow (Marketing — Flow Button)

When to use: Collect detailed feedback, run a survey, or gather customer preferences through an interactive form inside WhatsApp.

EzPulze Store

🖼️ Survey Banner

Help us serve you better! 📝 Hi Ravi, We'd love your feedback! Take our 2-minute survey and get a ₹100 coupon as a thank you. Your responses help us improve our products and service.

3:00 PM ✓✓

📋 Take Survey

How to create this template:

Setting	Value
Name	`customer_feedback_survey`
Category	Marketing
Language	English
Type	Image
Parameter Format	Named

Components to add:

Component	Content
Header	Image → Upload a survey banner
Body	`Help us serve you better! 📝` `Hi {{customername}},` `We'd love your feedback! Take our 2-minute survey and get a ₹100 coupon as a thank you.` `Your responses help us improve our products and service.`
Footer	`Your feedback matters`
Button	Flow → `Take Survey` → Select your published Customer Survey flow

What the customer sees after tapping "Take Survey":

┌─────────────────────────────┐
│   📝 Customer Survey        │
│                             │
│   How often do you shop?    │
│   ○ Weekly                  │
│   ○ Monthly                 │
│   ○ Occasionally            │
│                             │
│   Rate our service (1-5):   │
│   ○ 1  ○ 2  ○ 3  ○ 4  ○ 5 │
│                             │
│   What can we improve?      │
│   ┌─────────────────────┐   │
│   │ Write your feedback │   │
│   └─────────────────────┘   │
│                             │
│   [ Submit ]                │
└─────────────────────────────┘

When to use Flow vs Quick Reply?

Quick Reply buttons → Simple 1-question responses (rating, yes/no, confirm/cancel)
WhatsApp Flow → Multi-step forms with multiple questions, dropdowns, date pickers, text inputs

15. Lead Collection via WhatsApp Flow (Marketing — Flow Button)

When to use: Collect potential customer details (name, email, budget, requirements) through an interactive form — perfect for sales teams.

HomeFinder Realty

Find Your Dream Home 🏠 Hi Suresh, Looking for a property in Bangalore? Tell us your requirements and our team will find the perfect match for you. Tap below to share your preferences — it takes less than a minute!

11:15 AM ✓✓

📋 Share My Requirements

How to create this template:

Setting	Value
Name	`lead_collection_realty`
Category	Marketing
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Find Your Dream Home 🏠` `Hi {{customername}},` `Looking for a property in {{city}}? Tell us your requirements and our team will find the perfect match for you.` `Tap below to share your preferences — it takes less than a minute!`
Footer	`HomeFinder — Your trusted property partner`
Button	Flow → `Share My Requirements` → Select your published Lead Collection flow

What the customer sees after tapping:

┌─────────────────────────────┐
│   🏠 Property Requirements  │
│                             │
│   Property Type:            │
│   ┌─────────────────────┐   │
│   │ Apartment         ▼ │   │
│   └─────────────────────┘   │
│                             │
│   BHK:                      │
│   ○ 1 BHK  ○ 2 BHK         │
│   ○ 3 BHK  ○ 4+ BHK        │
│                             │
│   Budget Range:             │
│   ┌─────────────────────┐   │
│   │ ₹50L - ₹1Cr      ▼ │   │
│   └─────────────────────┘   │
│                             │
│   Preferred Location:       │
│   ┌─────────────────────┐   │
│   │ e.g., Whitefield    │   │
│   └─────────────────────┘   │
│                             │
│   Your Email:               │
│   ┌─────────────────────┐   │
│   │ email@example.com   │   │
│   └─────────────────────┘   │
│                             │
│   [ Submit ]                │
└─────────────────────────────┘

Why use Flows for lead collection?

Customers fill the form without leaving WhatsApp
Data goes directly into your system — no manual entry
Higher conversion than sending a website link
Fields can have dropdowns, date pickers, and validation

16. Course / Webinar Invitation (Marketing — Video)

When to use: Invite customers to a webinar, online course, or workshop with a promo video that grabs attention.

LearnPro Academy

▶️ Course Promo Video

Free Webinar: Digital Marketing Masterclass 🎓 Hi Nisha, Join our FREE live webinar on Digital Marketing! 📅 Date: 20 Feb 2025 🕐 Time: 7:00 PM IST 🎤 Speaker: Rajesh Menon ⏱️ Duration: 90 minutes Seats are limited — register now!

10:00 AM ✓✓

🔗 Register Now

Remind Me Later

How to create this template:

Setting	Value
Name	`webinar_invitation`
Category	Marketing
Language	English
Type	Video
Parameter Format	Named

Components to add:

Component	Content
Header	Video → Upload a short promo video (30–60 seconds works best)
Body	`Free Webinar: Digital Marketing Masterclass 🎓` `Hi {{customername}},` `Join our FREE live webinar on Digital Marketing!` `📅 Date: {{eventdate}}` `🕐 Time: {{eventtime}}` `🎤 Speaker: {{speakername}}` `⏱️ Duration: 90 minutes` `Seats are limited — register now!`
Footer	`LearnPro Academy`
Button 1	URL → `Register Now` → `https://yoursite.com/webinar/register`
Button 2	Quick Reply → `Remind Me Later`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Nisha
`{{eventdate}}`	20 Feb 2025
`{{eventtime}}`	7:00 PM IST
`{{speakername}}`	Rajesh Menon

tip

Videos auto-play in WhatsApp, making them great attention-grabbers. Keep the promo video under 60 seconds for best engagement.

17. Payment Reminder (Utility — Text with Positional Parameters)

When to use: Remind a customer about a pending payment. This example shows how positional parameters ({{1}}, {{2}}) work.

EzPulze Billing

Payment Reminder 💳 Hi Amit Patel, This is a friendly reminder that your payment of ₹12,500 for invoice INV-2025-0789 is due on 15 Feb 2025. Please complete the payment to avoid any late fees.

9:00 AM ✓✓

🔗 Pay Now

Already Paid

How to create this template:

Setting	Value
Name	`payment_reminder`
Category	Utility
Language	English
Type	Text
Parameter Format	Positional

Components to add:

Component	Content
Body	`Payment Reminder 💳` `Hi {{1}},` `This is a friendly reminder that your payment of ₹{{2}} for invoice {{3}} is due on {{4}}.` `Please complete the payment to avoid any late fees.`
Footer	`EzPulze Billing`
Button 1	URL → `Pay Now` → `https://yoursite.com/pay/{{1}}`
Button 2	Quick Reply → `Already Paid`

Variables to fill (examples):

Position	What it represents	Example value
`{{1}}`	Customer name	Amit Patel
`{{2}}`	Amount	12,500
`{{3}}`	Invoice number	INV-2025-0789
`{{4}}`	Due date	15 Feb 2025

Positional vs Named — see the difference

In this example, {{1}} means "Customer name" but that's not obvious from the template. If you used named parameters instead, it would be {{customername}} — much clearer for your team.

Use positional when: Your template is simple with 1–2 variables. Use named when: You have 3+ variables and want clarity.

18. Single Product Message — SPM (Marketing)

When to use: Highlight one specific product from your catalog — the product details (image, name, price) are pulled directly from your catalog.

EzPulze Store

👟 Nike Air Max 270 — ₹8,995

Back in Stock! 🔥 Hi Arjun, The Nike Air Max 270 you were looking at is back in stock! Limited quantities available. Tap below to view the product and order directly.

1:45 PM ✓✓

🛍️ View Product

How to create this template:

Setting	Value
Name	`back_in_stock_spm`
Category	Marketing
Language	English
Type	SPM (Single Product Message)
Parameter Format	Named

Steps:

Select SPM as the template type
Click the Product Picker to choose the product from your catalog
The product image, name, and price are automatically loaded as the header
Write your body message
The "View Product" button is auto-added

Components to add:

Component	Content
Header	Auto-filled from catalog (product image)
Body	`Back in Stock! 🔥` `Hi {{customername}},` `The Nike Air Max 270 you were looking at is back in stock! Limited quantities available.` `Tap below to view the product and order directly.`
Button	Auto-added → `View Product`

When to use SPM?

"Back in stock" alerts for a specific product
Product-specific promotions or discounts
Recommended product for a specific customer
Featured product of the day/week

19. Multi-Product Message — MPM (Marketing)

When to use: Showcase multiple products organized by sections — customers can browse and add to cart directly from WhatsApp.

EzPulze Electronics

Weekend Deals — Up to 40% Off! 🎉 Hi Pradeep, Check out our handpicked weekend deals across categories. Tap below to browse and shop!

10:00 AM ✓✓

🛍️ View Items (8 products)

How to create this template:

Setting	Value
Name	`weekend_deals_mpm`
Category	Marketing
Language	English
Type	MPM (Multi-Product Message)
Parameter Format	Named

Steps:

Select MPM as the template type
Create sections to organize your products
Use the Product Picker to add products to each section
Write your body message
The "View Items" button is auto-added

Sections and Products:

Section	Products
Smartphones	iPhone 15, Samsung S24, OnePlus 12
Laptops	MacBook Air M3, Dell XPS 15
Accessories	AirPods Pro, Galaxy Buds, Charging Cable

Components to add:

Component	Content
Body	`Weekend Deals — Up to 40% Off! 🎉` `Hi {{customername}},` `Check out our handpicked weekend deals across categories. Tap below to browse and shop!`
Footer	`Offer valid till Sunday`
Button	Auto-added → `View Items`

What the customer sees after tapping "View Items":

┌─────────────────────────────┐
│   🛍️ Weekend Deals          │
│                             │
│   ── Smartphones ──         │
│   ┌──────┐                  │
│   │ 📱   │ iPhone 15        │
│   │      │ ₹69,999          │
│   └──────┘                  │
│   ┌──────┐                  │
│   │ 📱   │ Samsung S24      │
│   │      │ ₹59,999          │
│   └──────┘                  │
│   ┌──────┐                  │
│   │ 📱   │ OnePlus 12       │
│   │      │ ₹44,999          │
│   └──────┘                  │
│                             │
│   ── Laptops ──             │
│   ┌──────┐                  │
│   │ 💻   │ MacBook Air M3   │
│   │      │ ₹1,14,900        │
│   └──────┘                  │
│   ┌──────┐                  │
│   │ 💻   │ Dell XPS 15      │
│   │      │ ₹89,999          │
│   └──────┘                  │
│                             │
│   ── Accessories ──         │
│   ┌──────┐                  │
│   │ 🎧   │ AirPods Pro      │
│   │      │ ₹24,999          │
│   └──────┘                  │
│   ...                       │
└─────────────────────────────┘

SPM vs MPM — Which to choose?

	SPM	MPM
Products	1 product	Up to 30 products
Sections	No	Yes, organize by category
Best for	Spotlight one product	Showcase a collection
Example	"Back in stock" alert	"Weekend deals across categories"

20. Subscription Renewal Reminder (Utility — Text)

When to use: Remind customers that their subscription is about to expire and give them options to renew or cancel.

EzPulze Premium

Subscription Expiring Soon ⏰ Hi Kavitha, Your Premium Plan subscription expires on 28 Feb 2025. Renew now to continue enjoying: ✅ Unlimited messages ✅ Priority support ✅ Advanced analytics Don't let your access expire!

8:00 AM ✓✓

🔗 Renew Now

Remind Me Later

Cancel Subscription

How to create this template:

Setting	Value
Name	`subscription_renewal`
Category	Utility
Language	English
Type	Text
Parameter Format	Named

Components to add:

Component	Content
Body	`Subscription Expiring Soon ⏰` `Hi {{customername}},` `Your {{planname}} subscription expires on {{expirydate}}.` `Renew now to continue enjoying:` `✅ Unlimited messages` `✅ Priority support` `✅ Advanced analytics` `Don't let your access expire!`
Button 1	URL → `Renew Now` → `https://yoursite.com/renew`
Button 2	Quick Reply → `Remind Me Later`
Button 3	Quick Reply → `Cancel Subscription`

Variables to fill (examples):

Variable	Example value
`{{customername}}`	Kavitha
`{{planname}}`	Premium Plan
`{{expirydate}}`	28 Feb 2025

Quick Reference: Which Template for Which Scenario?

Business Scenario	Category	Type	Buttons
Order confirmation	Utility	Text	URL (Track) + Phone
Promotional offer / sale	Marketing	Image	URL (Shop) + Quick Reply
Shipping / delivery update	Utility	Text	URL (Track)
Appointment reminder	Utility	Text	Quick Reply (Confirm/Reschedule/Cancel)
Invoice / receipt	Utility	Document	Optional
OTP / verification	Authentication	Auto	Copy Code (auto)
Product showcase	Marketing	Carousel	URL (Buy) per card
Welcome / onboarding	Marketing	Text	URL + Quick Reply
Feedback collection	Utility	Text	Quick Reply (Rating options)
Abandoned cart	Marketing	Image	URL (Cart) + Quick Reply
Restaurant menu	Marketing	Carousel	URL (Order) + Quick Reply per card
Property listings	Marketing	Carousel	URL (View) + Quick Reply per card
Appointment booking (form)	Utility	Text	Flow (Booking form)
Customer survey	Marketing	Image	Flow (Survey form)
Lead collection	Marketing	Text	Flow (Requirements form)
Course / webinar invite	Marketing	Video	URL (Register) + Quick Reply
Payment reminder	Utility	Text	URL (Pay) + Quick Reply
Single product highlight	Marketing	SPM	View Product (auto)
Multi-product showcase	Marketing	MPM	View Items (auto)
Subscription renewal	Utility	Text	URL (Renew) + Quick Reply
Event invitation	Marketing	Image or Video	URL (RSVP) + Quick Reply
Back in stock alert	Marketing	Image or SPM	URL (Buy)

Business Scenario	Category	Type	Buttons
Order confirmation	Utility	Text	URL (Track) + Phone
Promotional offer / sale	Marketing	Image	URL (Shop) + Quick Reply
Shipping / delivery update	Utility	Text	URL (Track)
Appointment reminder	Utility	Text	Quick Reply (Confirm/Reschedule/Cancel)
Invoice / receipt	Utility	Document	Optional
OTP / verification	Authentication	Auto	Copy Code (auto)
Product showcase	Marketing	Carousel	URL (Buy) per card
Welcome / onboarding	Marketing	Text	URL + Quick Reply
Feedback collection	Utility	Text	Quick Reply (Rating options)
Abandoned cart	Marketing	Image	URL (Cart) + Quick Reply
Event invitation	Marketing	Image or Video	URL (RSVP) + Quick Reply
Payment reminder	Utility	Text	URL (Pay Now)
Subscription renewal	Utility	Text	Quick Reply (Renew/Cancel)
Back in stock alert	Marketing	Image	URL (Buy)

1. Order Confirmation (Utility — Text)​

How to create this template:​

2. Promotional Offer (Marketing — Image)​

How to create this template:​

3. Shipping Update (Utility — Text with Buttons)​

How to create this template:​

4. Appointment Reminder (Utility — Quick Reply)​

How to create this template:​

5. Invoice / Receipt (Utility — Document)​

How to create this template:​

6. OTP Verification (Authentication)​

How to create this template:​

7. Product Showcase (Marketing — Carousel)​

How to create this template:​

8. Welcome Message (Marketing — Text)​

How to create this template:​

9. Feedback Request (Utility — Quick Reply)​

How to create this template:​

10. Abandoned Cart Recovery (Marketing — Image)​

How to create this template:​

11. Restaurant Menu Carousel (Marketing — Carousel)​

How to create this template:​

12. Real Estate Property Showcase (Marketing — Carousel)​

How to create this template:​

13. Book an Appointment via WhatsApp Flow (Utility — Flow Button)​

How to create this template:​

What is a WhatsApp Flow?​

14. Customer Survey via WhatsApp Flow (Marketing — Flow Button)​

How to create this template:​

15. Lead Collection via WhatsApp Flow (Marketing — Flow Button)​

How to create this template:​

16. Course / Webinar Invitation (Marketing — Video)​

How to create this template:​

17. Payment Reminder (Utility — Text with Positional Parameters)​

How to create this template:​

18. Single Product Message — SPM (Marketing)​

How to create this template:​

19. Multi-Product Message — MPM (Marketing)​

How to create this template:​

20. Subscription Renewal Reminder (Utility — Text)​

How to create this template:​

Quick Reference: Which Template for Which Scenario?​

1. Order Confirmation (Utility — Text)

How to create this template:

2. Promotional Offer (Marketing — Image)

How to create this template:

3. Shipping Update (Utility — Text with Buttons)

How to create this template:

4. Appointment Reminder (Utility — Quick Reply)

How to create this template:

5. Invoice / Receipt (Utility — Document)

How to create this template:

6. OTP Verification (Authentication)

How to create this template:

7. Product Showcase (Marketing — Carousel)

How to create this template:

8. Welcome Message (Marketing — Text)

How to create this template:

9. Feedback Request (Utility — Quick Reply)

How to create this template:

10. Abandoned Cart Recovery (Marketing — Image)

How to create this template:

11. Restaurant Menu Carousel (Marketing — Carousel)

How to create this template:

12. Real Estate Property Showcase (Marketing — Carousel)

How to create this template:

13. Book an Appointment via WhatsApp Flow (Utility — Flow Button)

How to create this template:

What is a WhatsApp Flow?

14. Customer Survey via WhatsApp Flow (Marketing — Flow Button)

How to create this template:

15. Lead Collection via WhatsApp Flow (Marketing — Flow Button)

How to create this template:

16. Course / Webinar Invitation (Marketing — Video)

How to create this template:

17. Payment Reminder (Utility — Text with Positional Parameters)

How to create this template:

18. Single Product Message — SPM (Marketing)

How to create this template:

19. Multi-Product Message — MPM (Marketing)

How to create this template:

20. Subscription Renewal Reminder (Utility — Text)

How to create this template:

Quick Reference: Which Template for Which Scenario?